Related Posts Role of Mobile App Analytics In-App Engagement The Rise and Rise of Mobile Payment Technology What it Takes to Build a Highly Secure FinTech … Tags:#mobile#web Why IoT Apps are Eating Device Interfaces First, the good news: The number of click-throughs on mobile advertisements that were mistaken or fraudulent dropped slightly over the last year. Now the bad news: As much as 40% of clicks on mobile ads are so-called worthless clicks, offering no return on investment for the advertiser, according to a new study.The study, which was released on Wednesday, was commissioned by Trademob, a Berlin-based mobile app marketing platform. The company analyzed six million mobile advertising clicks on 10 of the biggest mobile advertising networks. Conclusion: Advertisers are wasting a lot of money on mobile ads.“There’s a problem when only 60 cents of every dollar are actually being put to work,” said Trademob founder and CEO Ravi Kamran.The study was conducted in June and found that 22 percent of ad clicks are “misclicks,” or accidental clicks, and 18 percent were fraudulent. Those accidental and fraudulent clicks had a conversion rate of less than 0.1%.There were some bright spots in the study for advertisers. A similar study conducted a year ago said 47% of clicks on mobile ads were worthless, so the percentage appears to have dropped. And the Trademob study showed a decline in the number of accidental clicks, from 25% to 22%.“We are seeing fewer accidental clicks today due to increased device screen size and different user behavior,” Kamran said. “Still, more than one in five clicks is purely accidental, which can be prevented by proper ad placement and ad verification techniques.”Harder to fight, however, is click fraud. Of the fraudulent clicks in the study, 56% involved sophisticated botnet and client-side fraud, typically using hijacked devices to create fake clicks that go unnoticed by the user. The other 44% were attributed to server-side fraud, in which publishers instructed servers to report data that masked millions of fake clicks as real ones. dave copeland
West Bengal Chief Minister Mamata Banerjee said on Friday that she would not attend the NITI Aayog meeting scheduled for June 15. “The States cannot place their views. There is no point in attending [the NITI Aayog] meetings,” she said. Earlier, she wrote to Prime Minister Narendra Modi, who heads the NITI Aayog, setting forth the reasons for her decision. “I have said this before: the NITI Aayog is not effective. They [the BJP-led government] removed the Inter-State Council that was empowered to discuss the problems of the States. The States cannot raise their issues any more at the NITI Aayog meetings,” Ms. Banerjee said. “The Planning Commission, founded by Subhash Chandra Bose, was effective… There was space for the States to talk, and it is absent now. Now, they [the Union government] have some agenda, they place the agenda, and we are expected to discuss it. It is unacceptable,” she said. Ms. Banerjee reiterated the need for all Opposition parties to come together to oppose the use of electronic voting machines. “Now, we hear that two million EVMs are missing. Where are they? In 20-30% of the areas, problems [were reported]. It is a big scandal, and all parties should come together and protest,” she said.
US judge bars Trump’s health insurance rule for immigrants Grace Poe files bill to protect govt teachers from malicious accusations Raptors sign guard Jodie Meeks to 10-day contract PDEA chief backs Robredo in revealing ‘discoveries’ on drug war Urgent reply from Philippine football chief Local organiZers must submit the recommended list to the IOC which will make a decision in December 2020, following the Tokyo Games.Breakdancing appeared at last year’s Summer Youth Olympic Games in Buenos Aires, in the form of “battles” — or duels — decided by judges, and falls under the auspices of the World Dance Sport Federations (WDSF).The IOC and OCOG have already said the number of participating athletes will be capped at 10,500, a reduction from the Tokyo maximum, for the 2024 Games, limiting the hopes of team sports.Local organiZers also suggested the need for the construction of new permanent venues would likely count against sports pushing to be included.ADVERTISEMENT Their inclusion would come on top of the 28 sports already on the programme, although the Paris 2024 committee did not confirm the reports to AFP.Breakdancing, an acrobatic style of street dance typically set to hip-hop or funk music, would be making its first appearance in the Olympics, while the three other sports will all be introduced at the 2020 Games in Tokyo.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesKarate and baseball/softball, all part of the Tokyo programme, are also candidates, as well as squash, which has been repeatedly rebuffed, and petanque.At least 20 disciplines from federations recogniZed by the IOC have applied for inclusion. SEA Games hosting troubles anger Duterte ‘We are too hospitable,’ says Sotto amid SEA Games woes MOST READ PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Sports Related Videospowered by AdSparcRead Next Private companies step in to help SEA Games hosting Oil plant explodes in Pampanga town Breakdancing is one of four additional sports expected to be included at the 2024 Olympic Games in Paris along with surfing, sport climbing and skateboarding, sources indicated Wednesday.The list of additions is due to be revealed by the local organiZing committee (OCOG) on Thursday and must be signed off on by the International Olympic Committee.ADVERTISEMENT LATEST STORIES Don’t miss out on the latest news and information. View comments
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